Fall 2021 Preorder information:

NOVEMBER 26th / 10:00 Am PST / one week open preorder

Team–the following information will outline the products included in our Black Friday preorder that will benefit the Iverson Foundation for Active Awareness.


On December 14th, 2017, Cory Iverson, a Fire Apparatus Engineer for CAL FIRE paid the ultimate sacrifice while battling the Thomas Fire in Ventura County, California.

He was survived by his wife, Ashley, their daughter Evie, and – at the time – their unborn daughter Taylor. Ashley had spent more than half her life battling severe anxiety and depression largely in part from PTSD due to nearly losing her home at the age of 13 from arson and also from an inner need to help others on a large scale.

Just one month prior to Cory’s passing, a colleague took his own life leaving behind a young child and wife. It was then that Cory understood the gravity of mental health and the devastation it can leave behind in its wake. In founding the Iverson Foundation for Active Awareness (IFAA), Ashley is able to keep Cory’s memory alive for their daughters and to continue on Cory’s legacy through his sacrifice to help all first responders; those that selflessly help others on a daily basis.

IFAA has made it its mission to change the culture within the first responder community. A culture that implies “if you’re not strong enough mentally to take it, you don’t belong”. Currently, the culture has little room for the consistent decompression or the open communication necessary to maintain sound mental health after seeing and experiencing things the human brain can only compartmentalize, cover up, or “add to the bucket” for so long.

Our intent with this preorder is to raise $35,000–which would exceed the largest donation IFAA has ever received. This money will provide invaluable resources to countless first responders seeking assistance all over the United States.

With that being said we’ll need all your help spreading the word because we’re an organization of winners, and winners don’t come in second place.

Preorder Items Include:

  • Project Guardian Duty Shirt (Long & Short sleeve options)
  • Firefighter Wahoo Shirt (Black & Navy Blue options)
  • Firefighter Wahoo Hoodie (Black and Navy Blue options)
  • Firefighter Wahoo Hat
  • Sticker Pack
  • Firefighter Wahoo PVC Patch

Last but not least, a huge thank you goes out to all of you for your continued support. We’re thankful to be in a position where we can shed light on foundations and charities providing critical support to those in need, all thanks to you.

Firm handshakes. 🤝

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